Saturday, August 27, 2011

Bacardi OAKHEART

Recently, Bacardi sent me a sample of their new spiced rum, OAKHEART. Rum is a personal favorite of mine and I've no less than 10 bottles of 6 different kinds in my cabinet. I decided to make it a true challenge and see how OAKHEART stood up to the classic and #1 leader in spiced rums, Captain Morgan Original.

I decided to perform the challenge as impartially as possible. I spread the test over several days to allow for a fresh perspective with my nose, tongue and brain instead of trying to perform the tests all in one night and missing something. I even had my wife to help to provide an added level of impartiality.

The CHALLENGE:

OAKHEART vs Cpt. Morgan Original



The first test was the blind smell test. The first that I was given smelled of vanilla, cinnamon, with a hint of nutmeg. I was sure it was Captain, but asked for it not to be revealed until after I tried the second. The second drink smelled oaky, and had a more caramel and nutmeg aroma than vanilla or cinnamon. Of course, it was the OAKHEART that was the second.

I then moved on to a blind tasting of the drink neat. This time, OAKHEART was the first drink. It was oaky in taste, but not overbearing to make you think you're drinking Jack Daniels. It definitely had a more pronounced caramel flavor quality with a hint of spice, and a nice finish with a touch of sweet fruit. And to top it off, it was smooth, almost to the point where one would ask if it was really rum you were drinking. Comparing it with my second drink, the Captain definitely had strong vanilla and cinnamon notes, but it also had the kick at the end that one anticipates when drinking liquor straight.

My initial impression was that OAKHEART is quite an impressive drink. It has layers of flavors woven together like a tapestry and yet was so smooth that I was pleasantly surprised. I definitely wasn't expecting it to be this tranquil.

The next tests were to enjoy it over ice, and then to mix it with Coca-Cola. As one would already expect, enjoying OAKHEART over ice would be a given. Even in a glass stein taken from the freezer, this drink is good. But what about mixing it with Coke? Initially, the oak may make you think you're drinking "Jack and Coke" for a second, but that quickly passes. The rum compliments the vanilla/caramel flavor already in the Coke and since so many people enjoy fruit in their cola (cherry/lime/etc), the hint of fruit from the rum gives a nice ending. Don't be too surprised if you start seeing requests for "OAK and COKE".

The final test was to mix the rum in strawberry daiquiris. The OAKHEART again was the first drink and the subtle oak flavor to the daiquiri make for a new, refreshing drink. The spice mildly gave it some of that familiar character with which we are all familiar. The Captain daiquiri had more exposed cinnamon and nutmeg flavor, but also had that slight kick on the end.

My overall impression is that Bacardi's OAKHEART is a solid drink that will do well. The company ventures back into the spiced rum category, and does so by sticking to its roots. Don Facundo Bacardi Massó, the founder and namesake for the company, wanted to "tame" rum to make it into a refined drink for upscale taverns, and did so by filtering rum through charcoal and aging it in oak barrels to further mellow the drink. OAKHEART is just that, a mellow spiced rum that is respectable neat, on the rocks, or mixed. The one thing that Captain Morgan has going for it is the vanilla and how it brings out the cinnamon. Those are my two favorite flavors. However, Captain is not the easiest going down. And why drink something that's rough going down if there's something that's easier? Maybe Bacardi will one day take the spiced rum a step further and incorporate greater vanilla and maybe call it NATIVE, or something. After all, distilled rum came from the Caribbean, and vanilla is native to Gulf Coast Mexico (the Spanish conquistador Cortés is credited with introducing vanilla to Europe and the word is derived from the Spanish "vainilla" which means little pod).


OAKHEART is a rum that has definitely found its way to my liquor cabinet. And with it's quality, and it's suggested retail price point, it should definitely find it's way to yours. It's a velvety bouquet of sweet aromas and flavors that will enhance any occasion.


Wednesday, August 17, 2011

Tweet-up 2011

This past weekend, my wife and I had the great pleasure of being invited to Tweet-up 2011 in Chattanooga, TN.  Tweet-up is an annual event put on by Tiki Bar Online (David Jones and Keith Hollar), Stogie Review (Jerry Cruz and Brian Hewitt), and hosted by Burns Tobacconist/Chattanooga Billiards Club (Wes Thornton and Matt Allen).  This was it's 2nd year, and let me tell you that it was not only well done, but stands to be the biggest thing outside the IPCPR in our industry given a little more time.


Some of this year's guest list included Jon Huber (Crowned Heads) , Matt Booth (Room 101), Frank Herrera (La Caridad del Cobre), Sean Williams (El Primer Mundo), and Steven Ysidron (Savinelli).  There were also everyone's favorite reps such as Zev and Dave of Drew Estate, and Allan of Oliva and a great deal of people who enjoy a good herf.  This list is not exhaustive by any means, it's just that there were so many people there.

 
(smoking  Ideology by 262 Cigars - Thanks Clint)

The event started on Friday and the day culminated with a trip to watch the Chattanooga Lookouts, the local minor league baseball team. Saturday was the big day since most people were not at work.  There was the midday gathering at Burns East, where we helped Erin Park (@boxprezprincess) celebrate her birthday and saw Jon Pelham walk away with about 60% of everything in the raffle (followed by Kristy Lyda who walked away with 30%).  Then the 2nd session was at Burns Downtown for a liquor tasting.  Finally the night wrapped up at the club, Envy, for the afterparty which was sponsored by Savinelli (Thanks Steven).  It was there that we discovered it was also Matt Booth's birthday, and the Jager commenced to pouring.  Kind of reminded me of when I hung out with LMFAO a couple of weeks ago.  Do I hear "Shots?" 


I will admit that I didn't take too many pictures mostly because I was enjoying myself, but I did take some.  I knew that there would be several that would pop up since Burns had a dedicated photographer running around.  I also got video of Matt from Burns giving thanks to all the cigar industry guys, which was echoed by the crowd.  I have this to say about the event, if you're passionate about cigars, then this is family.   Make plans to come next year, for it will definitely be bigger and better!


Tuesday, August 16, 2011

National Rum Day

So every 16th of August is National Rum Day, one of my favorite days of the year.  Although I enjoy all spirits, I am very partial to rum.  Spiced rum in particular.  And no, I don't believe that it has to do with the fact that the LeRoys hired privateers.

Bacardi, the leader in traditional rum sales, recently announced that they were once again going to produce a spiced rum, called Oakheart.  Captain Morgan currently is the leader in spiced rums, distantly followed by Sailor Jerry.  Surpassing ol' Jerry shouldn't be too difficult with such a small market share and weak product offering.  But does Bacardi have what it takes to take the Captain head on?  Financially it does, but let's see how the product stands up to the balancing pirate.  I, for one, can't wait to give it a shot and share my review!


In other National Rum Day news, Bacardi also recently won a dispute in the U.S. Court of Appeals in the Third Circuit over the Havana Club rum marketing, trademark and brand.  If you'd like to read the particulars, click here:

http://www.bacardilimited.com/news080411.html

Sunday, August 7, 2011

Crowned Heads partner with E.P. Carrillo Cigar Co.

Crowned Heads have just announced that they have partnered with  Ernesto Perez-Carrillo to create their first brand, "Four Kicks" and you can thank Kings of Leon for influencing the name.  

“Four Kicks’ is a concept that has been with me for over a year now. After an intensive 6 month search of the best cigar-makers in the business, it became clear to us that Ernesto was the choice to bring our vision to fruition,” commented Jon Huber of Crowned Heads.

With a release of late 2011, these sticks will come in four sizes (Corona Gorda, Robusto, Sublime, and Piramide) and have a suggested retail of $6.95-8.65 per cigar.  Can't wait to give these guys a try.

Saturday, August 6, 2011

Joya de Nicaragua Cabinetta Serie No. 13

Recently I picked up the newest vitola in the Cabinetta Serie, the 7.5” x 38 Lancero.  This well-wrapped, slightly firm stick is capped with a dark sun grown Criollo head and has a lighter Ecuadorian shade with a Nicaraguan filler.  There was a nice even sheen and the veins were rather slight.  The aroma was that of earth and nuts.


 The cigar lit very easily and produced a very creamy, vanilla taste with just a hint of coffee.  This 1st third was very smooth and mild.  The ash held on at an inch to an inch and a half.


The 2nd third opened up a bit more into a more medium flavor with a bit less creaminess.  Spice notes became apparent and blended well with the already existing earthy/hay notes.  The smoke remained constant and plentiful throughout the entire cigar.


The final third became a bit milder with the spice notes mellowing.  There was a return of the coffee notes and an introduction of cocoa, and the two blended really well together.  The smoke was smooth and cool the entire smoke until the last inch where it finally became warm.  I only needed to relight once at the end around where the light and dark wrappers meet.


This was a very pleasing smoke that did not disappoint.  I give it a 93.